Getting Started with Wired Musician
If you're ready to contact us about an estimate, please read
these guidelines first. They'll help you to give us accurate
information so that we can give you an accurate price.
In the first section below are several questions about you and
your situation that we'll need answers to in order to give you
an accurate estimate. The second section offers some important
advice on what preparations you need to make before starting
this project. Making these preparations will help to ensure that
the project goes as quickly and smoothly as possible.
Questions About You and Your New Website
Are you an individual conductor, performer or
composer, or an organization/ensemble?
Do you want us to move your existing website into the
Wired Musician system, or do you want a new website
designed from scratch?
If you're a composer, how many works will we be
posting to your website?
(Performers do not need to provide this information,
as rep list pages are usually just entered as a single
page of text.)
How many performances will we be posting to your
website? If you want past performances listed as well
as upcoming, make sure the number you give us includes
Many clients like to place excerpts from reviews on
their site, with links to the complete article in an
Adobe Acrobat file (either scanned or retyped from the
original). Within this number, offer a breakdown of
how many will include such links, and whether you will
be providing the Adobe Acrobat files or if we will
need to generate these for you.
If you will be including a discography page, how many
recordings will be posted there? Generally we also
include images of the CD cover. Will you be providing
these images (usually in jpg format), or will you be
sending us the CDs to scan them?
Will you want to include sound files on your website,
and if so, will you provide them to us in a web-ready
format (MP3) or will we be creating these for you?
What other kinds of information will you want to
include on your website besides performances, works
(repertoire), bio, etc?
When you see the words Tech Tip! below it means we're providing you
with a technical tip that will help things go more quickly.
Preparations For This Project
Obviously you need to have some idea what you're able
to spend on the design, keeping in mind that there
will be other expenses as well — hosting fees,
updates, and so on. A minimum amount for a simple
website design will be in the range of $200. But if
the designer is also going to implement your site
(create all the individual pages for you), that fee
will increase depending, usually, on the number of
So many clients come to Wired Musician with one
question on their lips: "How fast can you get my new
website up and running?" Inevitably the question isn't
how fast the designer can do this, but rather how fast
YOU can do it. Most people underestimate how much work
getting a new website designed and implemented is
going to be for themselves, never mind the designer.
You need to have the following things ready before you
begin this project:
Build up a list of 4 or 5 websites that you
like for various reasons — the color
scheme, the way graphics are incorporated
into the design, whatever it might be
— and provide these to the designer
with an explanation for each.
Do you want multiple layouts? For example,
do you want a splash page that is unique on the site,
and then a primary layout that will be common to all
We're happy to do this for you, but Wired Musician regards splash pages
as unnecessary and recommends against them. They increase
your costs and add little to the effectiveness of the site.
Multiple layouts might be desireable, however, if you
want a particular part of your website to look dramatically
different from the rest of it. Expect each layout to add about
50% of the cost of a single design.
More than anything, the photographs and other
visual materials you want
on your website will suggest design elements
and color schemes to a good designer, so
have them ready either in print form, or
scanned into image files.
If you're an ensemble or other organization,
provide the designer with a good,
high-resolution version of your logo, if you
have one, as well as your marketing
materials, especially if they use a
particular color scheme or other design
elements you'd like the website to use as
Tech Tip! When
delivering these materials to the designer
in an electronic format, make sure these files are
as high a resolution as possible. Photos
should be delivered in a "jpg" format
(pronounced "jay-peg"). Logos and other
graphics can be in any number of different
formats, but the most common high-resolution
types are "eps" files (say the letters in
this case, "e-p-s") or "tiff" files (say
Very high-resolution photo and graphics
files can be extremely large, sometimes many
megabytes, and you should not send
them as E-mail attachments — you might
shut down your designer's mail server, and
that's never a good way to start a new
relationship. The designer may ask you to
burn the files onto a CD and send it to him,
or upload them to a remote server.
If you only have prints of your photographs,
there are a couple of options:
Take your prints to an office
supply chain such as Kinko's,
Staples or Office Max. They will
scan them for you and put them on
a CD (while they're at it, have
them make a copy of the CD for you
Send the prints to the designer,
who will scan them for you. Ask
first, however, what he will
charge for this service.
A designer is dead in the water without the
text you want to appear on your website. You
need to have your bio, list of works or
repertoire, performances, reviews,
discography — and anything else you
want on your site — updated and ready.
Tech Tip! Many
people provide their text content in word
processor documents that have been heavily
formatted: bold text, colors, borders,
everything tabbed out into columns. This is
generally more work for the designer, rather
than less, since all of this has to be
stripped out before it can be converted to
HTML and placed on your site. In general try
to deliver your content as plain text.
Tech Tip! When
delivering tabular data to a designer (such
as a list of works with the title in one
column, the year in the next, the duration
in the next, etc), use your word processor's
table function (they all have one) rather
than just tabs. This will convert to HTML
much more easily later on.